The article dwells on the theory of marketing strategic planning, the author has elicited methodological features inherent in the formation of regional market economy system and its elements. In order to achieve success in business-activity producers must deal with marketing. There is given a modern treatment of the notion “strategic planning” and determined its place in the statal system of strategic administering, the necessity of using marketing for achievement of success is well-grounded. Under elaboration of a marketing plan priority is in preference towards average growth as assessment of factors affecting the state of the market is given in it, positions occupied by the firms included into the economy system of the region make these factors dependable. The author proposes a scheme of the model “marketing planning as organization of work and control” presenting a complex of elements constituting a strategy of regional economy development. The methodology of elaboration of a marketing strategic plan envisages observation of the requirements in reference to the principles of its composition founded on conducting SWOT-analysis of information with real situation and opportunities being taken into account. Here refer also such considerations as competitive advantages in utilization of modern technologies of goods production rising commodity competitiveness, terms of usage of major funds, geographical location of a firm, infrastructure, placement of results in a quadrangle.
strategic planning, marketing programs, sections of plan, conception, strategy, grounding of plan, marketing plan model, checked indices, SWOT-analysis
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