The article examines the role of marketing activities in ensuring the competitiveness of industrial enterprises. The theoretical and practical environment of marketing assets is explored. The scientific and practical significance of marketing assets is analyzed, and their classification in industrial enterprises is carried out. An assessment is given of the state of economic entities of the Republic of Tajikistan from the point of view of the competitiveness of industrial enterprises. Also considered are domestic manufacturers of goods and products, brands that are recognizable among buyers and consumers of the domestic market. The trademark is analyzed as a result of effective marketing activities that provide competitive advantages to industrial enterprises. The need to develop a strategy for cooperation with suppliers and points of sale of products, movement of goods to the market, as well as the necessary infrastructure has been identified.
market economy, marketing competitiveness, marketing assets, market conditions, marketing environment, consumers, competitors, brand, marketing research, marketing strategy
1. Marketing Strategies for Increasing Profitability and Business Value. Practice of large Russian companies / NO "Russian Marketing Association"; edited by A.A. Braverman. - M.: ZAO "Izd-vo "Ekonomika", 2006. - 319 pp.
2. Marketing Strategies for Increasing Profitability and Business Value. Practice of large Russian companies / NO "Russian Marketing Association"; edited by A.A. Braverman. - M.: ZAO "Izd-vo "Ekonomika", 2006. - 319 pp.
3. Doyle P. Marketing Management and Strategies / P. Doyle, F. Stern. - 4th ed.; trans. from English. - St. Petersburg: Piter, 2007. - 544 pp.
4. Smirnova V.A. Intangible Assets as the Most Important Reserve for Company Capitalization [Electronic resource]: analytical review / V.A. Smirnova. - Electron, data. - M., 2006. - Access mode: http://www.smb.ru/analitics.html7id-assets.
5. Ambler T. Practical Marketing / T. Ambler; trans. from English. edited by Yu.N. Kapturovsky. - St. Petersburg: Piter, 1999. - 300 pp.
6. Gaidaenko T.A. Marketing Management. Full course of MBA. Principles of management decisions and Russian practice / T.A. Gaidaenko. - M .: Eksmo, 2005. - 496 pp.
7. Fatkhutdinov R.A. Competitiveness of an Organization in a Crisis: economics, marketing, management / R.A. Fatkhutdinov. - M .; Publishing and bookselling center Marketing, 2002. - 885 pp.
8. Bruhn M. Relationship Marketing. Management Customer Relationship / M. Bruhn / Financial Times.-2003, - 289 pp.
9. Galyamova E.F. Problems of Customer Relationship Management at Industrial Enterprises of the Udmurt Republic / E.F. Galyamova / / Bulletin of the Udmurt University. - 2009. - Issue 2. - PP.28-37.