The article examines the main characteristics of e-commerce and assesses the dynamics of the development of e-commerce in the Republic of Tajikistan. Current trends and prospects for the development of e-commerce in the world are explored, and the main factors influencing the level of development of e-commerce are determined. The current state of Internet marketing in different countries is analyzed, the main challenges and opportunities for entrepreneurs and companies are identified. The influence of modern technologies on marketing strategies and practices is studied, and features of consumer behavior in business relations are identified. The use of social networks, search engines, e-commerce and other online tools in business processes is also discussed. The results obtained allow entrepreneurs and marketologs who want to effectively adapt their strategies to the conditions of the Tajik market and improve their influence in the field of Internet marketing to apply the developed recommendations.
digital economics, internet-marketing, e-commerce, informational-communicative technology, advertisement, internet-technology, market of information services
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