The article examines the marketing of the region's industrial potential, its formation and effective use. The level of use of the industrial potential of the Sughd region is relatively low, which requires improving the mechanism for effective use. The possibilities of the mining industry and the production of building materials have been explored. A marketing study of industrial potential shows that there are huge opportunities in drinking water, gold, cotton, lint cotton, textiles and carpets.
form of industrial-agrarian economy, marketing, potential, industrial potential, industrialization, economy of industry
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