The article examines the main interpretations of the concept of “enterprise competitiveness” and carries out their critical analysis. Based on the results of the analysis, a conclusion was drawn that the approaches of Russian scientists are currently more relevant and correspond to the realities of Russian business. Taking these results into account, the article examines the main approaches to the strategic management of an enterprise's competitiveness in a dynamic market environment and growing foreign policy and economic challenges. It is concluded that integrated and situational approaches to the implementation of the tasks of strategic management of the competitiveness of industrial enterprises are preferable. The definition of the concept of “competitiveness of an enterprise” has been clarified as a certain distinctive feature of an enterprise, which gives it superiority over its competitors, and, therefore, can bring greater profit or other benefits.
enterprise competitiveness, strategic management, approaches, factors
1 Aaker D. Strategic Market Management / D. Аker. ‒ St. Petersburg: Peter, 2017. ‒ 496 pp. − ISBN 978-5-459-00581-3. − Text: direct.
2 Ansof I. Strategic Management / I. Ansof. ‒ St. Petersburg: Peter, 2009. ‒ 344 pp. − ISBN 978-5-388-00077-4. − Text: direct.
3 Voronov A.A. Competition in ХХI century / А. Voronov. – Text: direct // Marketing. – 2001. – № 5. – PP. 16–24.
4 Gertman M. Strategic Management / M. Gertman. ‒ St. Petersburg: Neva Нева, 2013. ‒ 93 pp. − ISBN 978-5-321-02372-3 − Text: direct.
5 Gulyaeva O.A. Strategic Management / О. А. Gulyaeva, I.G. Kadiev, A.N. Mardas. ‒ Moscow: Uright, 2019. ‒ 176 pp. ‒ ISBN 978-5-534-06388-2 − Text: direct
6 Eremin V.N. Marketing: basis and marketing information / V.N. Eremin ‒ Moscow: KNORUS, 2020. ‒ 647 pp. ‒ ISBN 978-5-406-06114-7. − Text: direct
7 Zavyadov P.S. Problems of International Competitiveness and the Way of their Solution / P. S. Zavyadov. – Text: direct // Marketing. – 2011. – № 5. – PP. 21 – 32.
8 Kollis D. Corporate Strategy. Resource Approach / D. Kollis, S. Montgomery – Moscow: CC «Оlimp Business», 2007. – 400 pp. – ISBN 5-88149-045-2. – Text: direct.
9 Kotler F. Rudiments of Marketing / F. Kotler, G. Amstrog. V.Vong, J. Sonders - Moscow: Williams, 2019. ‒ 725 pp. ‒ ISBN 978-5-907114-48-7. − Text: direct
10 Mironov M.G. Managing of Competitiveness: manual for high institutions / М. G. Mironov. – Moscow: Prospect, 2019. – 286 pp. – ISBN 5-88149-045-2. – Text: direct.
11 Nosova S.S. Strategic Management / S. S. Nosova. ‒ Moscow: Ruscience, 2017. ‒ 179 pp. ‒ ISBN 978-5-4365-1385-0. − Text: direct
12 Otvarukina N.S. Strategic Management / N. S. Otvarukina, V.R. Vesnin ‒Moscow: Uright, 2019. ‒ 306 pp. ‒ ISBN 978-5-534-02841-6. – Text: direct
13 12 Parakhina V.N. Strategic Management / V.N. Parakhina, A.S. Maximenko, S.V. Panasenko. ‒ Moscow: KnoRus, 2017. ‒ 496 pp. ‒ ISBN 978-5-406-02054-8. − Text: direct
14 Porter M. Copetition / М. Porter. – М.: Williams, 2010. – 592 pp. – ISBN 5-88149-045-2. – Text: direct.
15 Tis D.J. Market Entry Strategy: how to avoid Pyrrhic victory / D. ДJ. Тis // Russian Journal of Management. – 2012. – № 4. – PP. 31 – 37.
16 Faskhiev Kh.A. How to measure the Competitiveness of the Enterpriser’s Product? / Kh. А. Faskhiev. – Text: direct // Modern Tendency of Development of Science and Technology. – 2017. – № 4. – PP. 91–99.
17 Fathudinov R.A. Concept of a new theory of managing the competitiveness and competition. / R. А. Fathudinov. – Moscow: Uright, 2007. – 352pp. – ISBN 5-88149-045-2. – Text: direct
Hamel B. Competing for the Future / B. Hamel, К. К. Prakhalad. – Moscow: Olimp-Business, 2014. – 288 pp. – ISBN 5-88149-045-2. – Text: direct.