The article dwells on the analysis of the process of formation related to market infrastructure in the region. Based on the position of the new institutional economic theory, market is viewed as an organization where the rules of the game are determined by actors participating in regional relations. There are identified also the features of the advertising market in the region which may affect consumers` behavior in the regional market. On the basis of this, it was determined that under modern conditions in Sughd viloyat and in the republic upon the whole, the market of advertising products is at a low level of development. An appropriate analysis was carried out to assess the infrastructure of this market and on this basis the state of the advertising market in the region was determined. As a result of the analysis of the situation at the regional market of advertising products in the region, it is shown that in this direction there are some factors that affect the formation of the advertising market infrastructure in the region.
market infrastructure, local economy, regional market, advertised product, advertising market, advertiser, market subjects, advertising activities
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