The author considers marketing theory and practice as one of initial elements of the process of formation of market economy system. In order to achieve success in business, firms-producers or vendors must augment expenses for marketing, and especially, for broad advertising of their goods attracting and retaining customers by it. The majority of commodity markets of the country are distinguished with high level of competitiveness; consumers’ preferences, traditions and customs have been changing, so they precondition a necessity of using marketing conceptions. The notion “productivity and effectiveness of marketing activity” is theoretically well-grounded and industrial enterprises of the viloyat (the largest territorial-administrative unit of Tajikistan) are classified. The strategy of creation and presentation of a commodity-novelty being of high value is worked out, the author determines also a profit received from purchase, consumptions and expenditures beset with its acquisition and utilization.
marketing conception, innovative strategy, commodity-novelty, consumers’ value, business philosophy, market studies, marketing activity
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