The author of the article generalized the opinions of a number of scientist-economists dwelling on basic factors ensuring competitiveness of enterprises-retailers and services for population. He gives characteristics of external environment sectors including statal affect measures, state of commodity markets, activity of social and state institutes, social-political atmosphere in the country and home milieu including marketing, scientific-technical, productive-technological, financial-economic potential, effectiveness of advertising, logistic base, system of services swaying over competitiveness and quality of services rendered by retail trade enterprises. Four groups of factors promoting consolidation of concrete positions of retail trade enterprises at consumer markets and qualitative services for customers are suggested.
factors of external and internal environment, competition, competitive strength, quality of services, retailers, consumer market
1. Garkushova M. V. Elevation of Service Quality concerned with Goods Realization in Retail Trade of Consumers` Cooperation. Synopsis of candidate dissertation in economics. Speciality 08. 00. 05 // Garkushova Maria Victorovna. – Belgorod, 2011. – 25 pp.
2. Karh D. A. Economic and Social Effectiveness Services of Retail Trade. Synopsis of doctoral dissertation in economics. Speciality 08. 00. 05 // Karh Dmitry Andreyevich. – Yekaterinburg. 2010. – 38 pp.
3. Miloserdova N. V. Marketing Strategy of Retail Trade Organization: Option and Substantiation. Synopsis of candidate dissertation in economics: 08. 00. 05 // Miloserdova Natalia Valeryevna. – M., 2010. – 24 pp.
4. Ollivye A. International Marketing // Academy of Market: Marketing // A. Ollivye., A. Dayan, R. Urse, F. Bukkerel, R. Lankar et alia. Translation from French. – M.: Economics, 1993. – 620 pp.
5. Porter M. Competition // M. Porter. Translation from English. – M. “Williams” publishing-house”., 2000. - 495 pp.
6. Saliyev Sh. A. Perfection of Organizational-Economic Conditions Concerned with Elevation of the Quality Related to Trade Services for Population in Retail Trade. Synopsis of candidate dissertation in economics: 08. 00. 05 // Saliyev Shavkat Alibekovich. – M., 2008. – 24 pp.
7. Smoleychuk I. M. Competitiveness of Light Industry Functioning in the Far East Countries // Irina Matveyevna Smoleychuk. – Vladivostok. Publishing-house of the Far East State Agrarian-Economic University. 2000. – 152 pp.
8. Sneghiryova V. Retail Trade Shop: Management with Assortment according to Commodity Categories // V. Sneghiryova. – SPB: Peter, 2007. – 416 pp.
9. Timiryanova V. M. Economy Assessment of Competitive Milieu and Competitiveness of Retail Trade Enterprises: on the Example of Local Consumer Markets Dealing with Complex Innovational Goods in the Republics of Bashkortostan and Tatarstan. Synopsis of candidate dissertation in economics: 08. 00. 05. Timiryanova Venera Maratovna. – M., 2008. – 26 pp.
10. Fatkhuddinov R. A. Management with Competitiveness of Organization // R. A. Fatkhuddinov. –M.: Market DS, 2008. – 432 pp.
11. Yashin N. S. Research of Industrial Outfit Competitiveness. Methodology and Experiment. Synopsis of doctoral dissertation in economics: 08. 00. 05 // Yashin Nikolay Sergheyevich. – Saratov, 1997. – 452 pp.