The article dwells on some modern peculiarities of implementation of marketing strategy in reference to production advancement under the conditions of the new “technology tenor” forming in the Russian Federation. The authors come to the conclusion that the new conceptions required a wide usage of integrated marketing communications (IMCs) oriented on ,odern informational systems and technologies that affords to establish a contact with each concrete client. Assuggestion is on to carry information causing confidence. It entails a necessity of personal communication. Now instead of mass commodity and a channel of communication everyone enjoys his own idea and satisfaction. On the part of the firm it means you manage your own taste: from common suggestion related to goods to personal liking
“the sixth technology tenor”, formation of Russian Federation, individualization of needs, marketing strategies, advancement of production
1.Basovsky L.Ye. The Theory of Economy Analysis: manual. – M.: -INFRA-M, 2003.
2.Glazyev S.Yu. Policy of Economy Growth under the Conditions of Global Crisis [electronic resource]. Availability regime http: glazev.ru.ru (date of addressing 27.01.2014)
3.Prokusheva A.P. Informatics Economy: manual/ -M.: “Daskov and Co” Publishing- House, 2001.
4.Shevchenko I.K., Razvadovsskaya Yu.V. Structural Analysis of Technology Tenors in the Process of the Development of Industrial Sector of Economy: Genesis, Regularities and Tendencies // YuFU Bulletin, 2012. -№8.
5.Balashov K.A.View from inside. Work with the Clients` Base // Marketing pro. – 2006. -№10-11. pp.12-13.
6.Potapchuk V.A. New Senses in Interpretation in the Notion of Communication. The XVI-th All-Russian Conference of the Chiefs of the departments of advertizing, connections with Social Circles and Interrelatory Disciplines: collection of materials //M.: Press Corp (PC), 2012. – pp. 212-214.
7.Platonova N.A., Vapnyarskaya O.I. Individualization of Needs in Trade Development/ Modern Trade: theory, practice perspectives of development: Materials of the second International Innovational Scientifico-Practical Conference [electronic resource].- M.: Puplishong-house under Moscow Huimanitarian University, 2013. – Part 1. –pp.306-308.
8.Kalughina S.A, Makarov A.A. Informational Provision of Marketing Strategy in Reference to Produce Advancement under the Conditions of the New Structural-Technological Tenor /Perspektywiczne opracowania są nauką i technikami - 2013: Materiały IX Międzynarodowej naukowipraktycznej konferencji. Volume 4. Ekonomiczne nauki. – Przemyśl: Nauka i studia, 2013. – C. 5-8