MANAGEMENT WITH MARKETING AND THE WAYS OF ITS CONCEPTION IMPROVEMENT IN MARKET SYSTEM

Marketing and management streamlines are considered by the author as a process of regulation in regard to purchaser’s demands. He elicits the essence of marketing conception and its use in the period of marketing activity effectuation by entrepreneurial frameworks. It is marked that they created marketing services for studying the state of the market in productive- commercial firms. There is given a characteristics of conception as to production improvement; market situations of its utilization being determined. Home enterprises apply in their activity practice the principles of “tough sale” whose essence lies in the sale of firm commodity at any expenses. At the modern stage they work out marketing complexes and determine those factors which affect purchasers’ demands and expenditures for commodity production, its perfection, change of prices. The author dwells also on such issues as ways of stimulation of buyers, arrangement of marketing measures, elaboration of marketing programmes, hereby, ecological requirements for environmental protection being taken into account as well.